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Back For the Future: Nike Partners with The Michael J. Fox Foundation and Original Film Creators to Pursue a Future Without Parkinson’s Disease
As what all sneakerheads predicted, bring back the iconic Back to the Future's Nike MAG shoe (aka Marty McFly). But sadly it won't be hitting on our shelf as Nike today announced that 1500 pairs of the mythical 2011 NIKE MAG shoes will be auctioned on www.nikemag.eBay.com with all net proceeds going directly to The Michael J. Fox Foundation.
The first rechargeable footwear from Nike, the 2011 NIKE MAG shoes, was designed to be precise replicas of the original from Back to the Future II. The aesthetic is an exact match, down to the contours of the upper, the glowing LED panel and the electroluminescent NIKE in the strap. The only deviation from the original is additional foam support in the ankle and toe box for increased comfort. The 2011 NIKE MAG illuminates with the pinch of the “ear” of the high top, glowing for five hours per charge.
“We wanted to translate the excitement people have for the ‘greatest shoe never made’ and for the Back to the Future into positive action,” said Mark Parker, Nike CEO, who was on the Back to the Future II set in 1988 when Fox donned the original NIKE MAG shoes. “But the long-term objective is to use our creativity to raise unprecedented awareness so the Foundation can achieve their goal of eradicating Parkinson’s disease.”
One hundred and fifty pairs of the 2011 NIKE MAG shoes will be auctioned each day for ten days at www.nikemag.ebay.com, via eBay’s Fashion Vault, a differentiated platform for select designer and branded fashion events. The auction starts today and will end September 18. In addition, the shoes are listed using eBay Giving Works, the company’s innovative online philanthropy program that enables millions of people to easily connect with and donate to organizations they care about.
Will Nike ever come out with a power-lacing shoe like the original Nike McFly? We just have to wait and see..
Source from: Nike Inc.
Posted by: Average himself